Promotion is the process of establishing an easily identifiable product image in the minds of consumers by fixing,adapting,and communicating the nature of the product itself.

Question

Quizplus · Accepted Answer

The process described is more accurately related to branding, not promotion. Promotion involves activities to increase awareness and sales, while branding focuses on creating a distinct image and identity for a product.

Promotion Is the Process of Establishing an Easily Identifiable Product