Positioning is the process of establishing an easily identifiable product image in the minds of consumers.

Question

Quizplus · Accepted Answer

Positioning is indeed the process of creating a distinct and memorable image of a product or brand in the minds of consumers. It involves identifying the unique selling proposition (USP) of the product and communicating it effectively to the target audience through various marketing channels. The aim of positioning is to differentiate the product from its competitors and to make it stand out in the crowded marketplace.

Positioning Is the Process of Establishing an Easily Identifiable Product