Which of the following is usually associated with odd-even pricing?
A) price fixing
B) psychological pricing
C) market pricing
D) price lining

Question

Quizplus · Accepted Answer

Odd-even pricing is a common type of psychological pricing where a product is priced as an odd number, such as $9.99, to create the perception of a lower price point than if it were priced at the next even number ($10). This tactic is often used to make a product appear more affordable or to create the perception of a discount.

Which of the Following Is Usually Associated with Odd-Even Pricing