A salesperson communicates one-to-one with potential customers to identify their needs and to line them up with the seller's product through ________.
A) personal endorsement advertising
B) personal selling
C) sales promotion
D) word-of-mouth

Question

Quizplus · Accepted Answer

Personal selling involves direct communication between the seller and potential customers, allowing for the identification of needs and the presentation of products that meet those needs. Personal endorsement advertising involves a well-known figure endorsing a product, sales promotion involves using tactics such as discounts and giveaways to incentivize purchases, and word-of-mouth refers to customers sharing their experiences with others.

A Salesperson Communicates One-To-One with Potential Customers to Identify Their