A distribution channel is ________.
A) an intermediary who sells products to other businesses for resale to final consumers
B) an individual or firm that helps to distribute a product
C) a network of companies through which a product passes from producer to consumer
D) the combination of distribution channels by which a firm gets its products to end-users

Question

Quizplus · Accepted Answer

A distribution channel refers to the network of intermediaries and companies involved in getting a product from the producer to the end consumer. This includes wholesalers, retailers, agents, and other intermediaries who help with storage, transportation, and promotion of the product. Option C accurately describes this network, making it the correct choice. Option A refers to a specific type of intermediary, while Option B is too broad as it could refer to anyone who plays a role in product distribution, including consumers themselves. Option D is incorrect as it simply rephrases the definition of distribution channels without providing any additional information.

A Distribution Channel Is ________