Pricing above the market plays on the common assumption that ________.
A) higher price means higher quality
B) a desperate business in danger of failing must get the most for each item it sells
C) although consumer will not admit it, they like to pay higher prices
D) higher prices are much more popular now

Question

Quizplus · Accepted Answer

Pricing above the market plays on the common assumption that higher price means higher quality. This is a psychological strategy often used by businesses to create the perception of luxury and exclusivity.

Pricing Above the Market Plays on the Common Assumption That