________ is the amount paid for an existing business beyond the value of its other assets.
A) Goodwill
B) Excess compensation
C) Licensing
D) Asset promotion

Question

Quizplus · Accepted Answer

Goodwill is the amount paid for an existing business beyond its tangible and intangible assets. It represents the value of the business's reputation, brand recognition, customer loyalty, and other factors that contribute to its earning power. Excess compensation refers to excessive pay given to executives or employees, licensing refers to permission to use a product or service, and asset promotion is not a commonly used term in business valuation.

________ Is the Amount Paid for an Existing Business Beyond