What are the two most important factors inﬂuencing investor preferences?

Question

Quizplus · Accepted Answer

The two most important factors influencing investor preferences are the desire for high rates of return and the dislike of risk and uncertainty. While some investors may be thrill-seekers and willing to take on high levels of risk, many others prioritize stability and security in their investments. It is important for investors to find a balance between these two factors and to assess their own risk tolerance before making investment decisions.

What Are the Two Most Important Factors Inﬂuencing Investor Preferences