A Company May Use Focus Groups as Part of Concept

A company may use focus groups as part of concept generation. A focus group will typically comprise:

A) Seven to ten participants who are unfamiliar with each other and have certain characteristics in common that relate to the particular topic
B) People identified at random by street market researchers
C) Contact staff in a service organisation or the salesperson in a product-orientated organisation
D) Staff who take apart competitors' services/products and focus on how they have been made