What is meant by yield management?
A) The maximisation of profit through capacity, demand and pricing policies.
B) Encouraging growth in demand during periods of low demand and restraining it during periods of high demand.
C) Expanding the operation at periods of high demand in order to yield more sales revenue.
D) Overbooking capacity to ensure that all capacity is filled at all times.
Correct Answer:
Verified
Q11: Attempting to change demand to fit available
Q12: An organisation that produces goods that cannot
Q13: The idea of a fluctuating workforce that
Q14: Is the sales floor area in a
Q15: Ignoring the fluctuations and keeping activity levels
Q17: Queueing theory describes the expected behaviour of
Q18: What is meant by the term capacity?
A)
Q19: Which of the following measures is not
Q20: If the long-term outlook is good, but
Q21: The definition of capacity incorporates both scale
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