According to the textbook,a performance measurement type for CRM would include:
A) Customer loyalty
B) Customer Satisfaction
C) Average sales revenue per customer
D) All of these

Question

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All of these are performance measurement types for CRM. Customer loyalty and satisfaction are important indicators of customer retention, while average sales revenue per customer is a key metric for measuring overall profitability and customer value. Therefore, all three of these metrics should be considered when assessing the effectiveness of a CRM strategy.

According to the Textbook,a Performance Measurement Type for CRM Would