If seeing McDonald's golden arches decreases your hunger,then the arches are ____.
A)primary reinforcement
B)secondary reinforcement
C)habits
D)organismic variables
E)dependent variables

Question

If seeing McDonald's golden arches decreases your hunger,then the arches are ____.​
A)​primary reinforcement
B)secondary reinforcement
C)​habits
D)organismic variables
E)dependent variables

Quizplus · Accepted Answer

Secondary reinforcement is a conditioned stimulus that has acquired reinforcing properties through previous associations with primary reinforcers. In this case, the sight of the golden arches has become associated with the primary reinforcer (food), and now has acquired reinforcing properties that decrease hunger.

If Seeing McDonald's Golden Arches Decreases Your Hunger,then the Arches