In 2004,LEGO had reached the "decline" stage as young people were no longer interested in playing with LEGOs.It faced two possibilities: go out of business or reinvent itself.It was able to reinvent itself.

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In 2004, LEGO was indeed facing a significant crisis due to changing market dynamics and internal challenges. The company was losing money and was at risk of going out of business. However, through strategic changes, including product innovation, expanding into new markets, and streamlining operations, LEGO successfully reinvented itself and returned to profitability.

In 2004,LEGO Had Reached the "Decline" Stage as Young People