If you're a high school student who's attending college fairs and talking with your guidance counselor about colleges,you can be said to be in the _____ stage of the consumer buying process.

Question

Quizplus · Accepted Answer

During the information search stage, consumers gather information about the products or services they are interested in. For a high school student exploring colleges, attending college fairs and consulting with a guidance counselor are ways of collecting information about potential colleges to attend.

If You're a High School Student Who's Attending College Fairs