Soup, Salad, & Sandwich is a regional chain of restaurants in the northeast that provides dine-in, carry-out, and catering services. Owners Jesse and Mataya Peña currently operate six locations and are in the process of opening a new restaurant in another state. Their operation is quite successful and appeals to health-conscious consumers, busy moms, and executives in a hurry. Staying open longer hours, enlarging the menu, and expanding the scope of the business are among the many goals set by the Peñas. They want to follow a traditional business model in reaching their goals.
-Because the Peñas are following a traditional business model,they will engage which of the following functional areas?
A)investment counseling
B)marketing
C)research and development
D)focus groups

Question

Quizplus · Accepted Answer

In a traditional business model, marketing is a core functional area involved in promoting and selling products or services, which aligns with the Peñas' goals of expanding their business and reaching more customers.

Soup, Salad, & Sandwich Is a Regional Chain of Restaurants