Soup, Salad, & Sandwich is a regional chain of restaurants in the northeast that provides dine-in, carry-out, and catering services. Owners Jesse and Mataya Peña currently operate six locations and are in the process of opening a new restaurant in another state. Their operation is quite successful and appeals to health-conscious consumers, busy moms, and executives in a hurry. Staying open longer hours, enlarging the menu, and expanding the scope of the business are among the many goals set by the Peñas. They want to follow a traditional business model in reaching their goals.
-As part of their business plan,the Peñas identify their customers' needs,design products and services to meet those needs,and manage customer relationships.In this respect,they're engaged in _____.
A)marketing
B)finance
C)operations
D)all of these

Question

Quizplus · Accepted Answer

Identifying customer needs, designing products and services to meet those needs, and managing customer relationships are all activities that fall under the umbrella of marketing. These actions are aimed at understanding and satisfying customer demands, which is the core of marketing.

Soup, Salad, & Sandwich Is a Regional Chain of Restaurants