List the three advantages of defining the company's business in terms of the benefits customers seek instead of in terms of goods and services.

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(1)It ensures that the firm keeps focusing on customers and avoids becoming preoccupied with goods,services,or the organization's internal needs.(2)It encourages innovation and creativity by reminding people there are many different ways to satisfy customer wants.(3)It stimulates an awareness of changes in customer desires and preferences so product offerings are more likely to remain relevant.

List the Three Advantages of Defining the Company's Business in Terms