Mimi Couturier is a design company that specializes in formalwear for women.The company is known for challenging fashion mores.The company's fashion designers use computer-assisted design software to create what it thinks women should wear.The company regularly hires industry experts to examine its factories to find waste and inefficiencies that can be eliminated.The company has expanded the number of products it offers for sale many times.However,for the last two years Mimi Couturier has lost money,and it has had to lay off some of its work force.To avoid this occurrence in the future,Mimi Couturier should:
A) hire more retail efficiency experts to trace down any production problems
B) increase its sales force to find more potential customers for the firm
C) have someone study its target market to see what needs and wants should be met by Mimi Couturier
D) cut prices so that its prices will be at least 10 percent below those of its competitors
E) design more sophisticated products that use the latest computer-aided techniques

Question

Quizplus · Accepted Answer

Mimi Couturier has been production-oriented.It should develop a market orientation,which means the firm will produce only those items needed by its target market.

Mimi Couturier Is a Design Company That Specializes in Formalwear