StoryBlox creates and markets handmade wooden toys,which it sells to retailers in the Midwest.The company's management believes its retail customers will stock more toys if its salespeople use aggressive marketing techniques,so the company provides strong incentives for salespeople and promotional allowances to resellers to get distribution for its toys.In other words,the company has a _____ orientation.

Question

Quizplus · Accepted Answer

The sales orientation assumes aggressive sales techniques will sell more product,regardless of customer desires and needs.

StoryBlox Creates and Markets Handmade Wooden Toys,which It Sells to Retailers