A market researcher schedules a test market in Sydney because he feels that this city is typical of the composition of the target market for a new, nationally distributed product. Which type of sampling procedure is being used?

Question

Quizplus · Accepted Answer

Judgment sampling is being used because the researcher is selecting a specific location (Sydney) based on his belief that it represents the target market well, indicating a deliberate choice based on his judgment.

A Market Researcher Schedules a Test Market in Sydney Because