_____ is the managerial process of creating and maintaining a fit between the organization's objectives and resources and the evolving market opportunities.
A) Tactical management
B) The market audit
C) Functional planning
D) Environmental scanning
E) Strategic planning

Question

Quizplus · Accepted Answer

Strategic planning is the process of aligning the organization's goals and resources with the changing market opportunities. It involves analyzing the company's strengths and weaknesses, as well as the market trends and competitors, to determine a long-term plan for success. Tactical management, functional planning, and environmental scanning are all important components of strategic planning but do not fully encompass the process. The market audit is a tool used in environmental scanning to assess the market's needs and trends.

_____ Is the Managerial Process of Creating and Maintaining a Fit