Years ago,Arm & Hammer baking soda convinced millions of homemakers that their product could be effective in keeping refrigerators smelling fresh.After years of languishing sales,this campaign led to a huge increase in sales of a simple,basic product.This is a classic example of a _____ strategy.
A) market development
B) product development
C) market penetration
D) product penetration
E) divestment
Correct Answer:
Verified
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