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BMW Offers Customers a Four-Year,50,000 Mile Maintenance-Cost-Free Program Called "BMW

Question 98

Multiple Choice

BMW offers customers a four-year,50,000 mile maintenance-cost-free program called "BMW Ultimate Service." The service includes free replacement of brake pads and rotors,wiper blades,scheduled maintenance,oil changes,and roadside maintenance.This marketing gives BMW a:


A) strategic edge
B) competitive advantage
C) tactical strength
D) marketing mix
E) mission statement

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