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A Marketing Audit Is A(n)

Question 126

Multiple Choice

A marketing audit is a(n) :


A) thorough,systematic,periodic evaluation of the objectives,strategies,structure,and performance of the marketing organization
B) financial examination of the firm's marketing performance
C) financial examination of the firm's accounting records performed by outside consultants
D) evaluation of the effectiveness of advertising
E) evaluation of pricing strategies across all the relevant competitors in an industry

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