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The Final Postaudit Task Is To

Question 142

Multiple Choice

The final postaudit task is to:


A) profile existing weaknesses and inhibiting factors within the organization
B) judge and prioritize recommendations generated by the marketing audit
C) create an action plan with both short- and long-run proposals for improving overall marketing effectiveness
D) make someone accountable for implementing recommendations
E) ensure that the role of the audit has been clearly communicated

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