Which of the following scale is easier to administer, especially over the telephone?
A) Likert scale
B) Stapel scale
C) Constant-sum
D) Graphic

Question

Quizplus · Accepted Answer

The Stapel scale is easier to administer, especially over the telephone, because it does not require the respondent to consider a range of options as in the Likert scale. Instead, it presents a single statement or quality, and respondents indicate their level of agreement or disagreement on a scale, typically ranging from -5 to +5, without a neutral point. This simplicity makes it more straightforward for telephone surveys.

Which of the Following Scale Is Easier to Administer, Especially