Which type of rating scale is the following? Now that you have driven your 2013 Mazda 3 for six months, tell us how satisfied you are with the car's overall performance.

$\begin{array}{lllllll}
\text { Very }&&&&&&& \text { Very }\
\text { satisfied } & 7 & 5 & 4 & 3 &2&1& \text { dissatisfies } \

\end{array}$
A) Behavioural differential
B) Comparative rating
C) Monadic rating
D) Graphic rating

Question

Which type of rating scale is the following? Now that you have driven your 2013 Mazda 3 for six months, tell us how satisfied you are with the car's overall performance.

$\begin{array}{lllllll}
\text { Very }&&&&&&& \text { Very }\
\text { satisfied } & 7 & 5 & 4 & 3 &2&1& \text { dissatisfies } \

\end{array}$
A) Behavioural differential
B) Comparative rating
C) Monadic rating
D) Graphic rating

Quizplus · Accepted Answer

This is a monadic rating scale, where respondents rate a single item (the car's performance) on a scale, typically from very satisfied to very dissatisfied.

Which Type of Rating Scale Is the Following? Now That Very Very satisfied 754321 dissatisfies \begin{array}{lllllll}\text { Very }&&&&&&& \text { Very }\\\text { satisfied } & 7 & 5 & 4 & 3 &2&1& \text { dissatisfies } \\\end{array} Very satisfied ​7​5​4​3​2​1​ Very dissatisfies ​

Which Type of Rating Scale Is the Following? Now That $\begin{array}{lllllll}\text { Very }&&&&&&& \text { Very }\\\text { satisfied } & 7 & 5 & 4 & 3 &2&1& \text { dissatisfies } \\\end{array}$