The larger the population of the test market city, the more reliable and projectable the results.

Name: The larger the population of the test market city, the more reliable and projectable the results.
Brand: Quizplus
Rating: 5.0 (54 reviews)

Question

Quizplus · Accepted Answer

A larger population does not automatically ensure more reliable and projectable results; factors such as representativeness of the sample, diversity, and how well the test market mirrors the target market are crucial for reliability and projectability.

The Larger the Population of the Test Market City, the More