Test markets are popular because consumers always react in a manner similar to their norm.

Name: Test markets are popular because consumers always react in a manner similar to their norm.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Test markets are used precisely because consumer behavior may be different in the test market compared to the norm. The purpose of a test market is to assess how a new product or marketing strategy will perform in a real-world setting before a full-scale launch is attempted.

Test Markets Are Popular Because Consumers Always React in a Manner