When the level of advertising dollar expenditures is varied in two different test market cities to determine the effect of a new product on unit sales, unit sales is the ___________ variable and advertising dollar level is the ___________ variable.
A) dependent; independent
B) independent; dependent
C) dependent; dependent
D) independent; independent

Question

Quizplus · Accepted Answer

In this experiment, unit sales are being measured in response to the levels of advertising dollars. Therefore, unit sales is the dependent variable, as it is being affected by the independent variable of advertising dollar level.

When the Level of Advertising Dollar Expenditures Is Varied in Two