When a researcher asks, 'Will a test market in Hobart, Tasmania, be representative for a nationwide launch of the product under study?', this is a basic question concerning:
A) internal validity.
B) demand characteristics.
C) external validity.
D) constancy of conditions.

Question

Quizplus · Accepted Answer

The question is addressing whether the results from a small area (Hobart, Tasmania) can be generalized to the larger population of a nationwide launch. This is a question of external validity, which refers to the ability to generalize research findings to populations beyond the study sample. Internal validity refers to the extent to which a study can rule out alternative explanations for its findings. Demand characteristics refer to cues that participants may pick up on during a study that could influence their behavior. Constancy of conditions refers to the need to keep experimental conditions consistent across study participants.

When a Researcher Asks, 'Will a Test Market in Hobart