A marketing research company that specialises in test marketing performs the entire test marketing task. This includes obtaining initial distribution, which is known as:

Question

Quizplus · Accepted Answer

Sell-in refers to the process of obtaining initial distribution for a new product, which is the task performed by the marketing research company specializing in test marketing. Sell-out refers to the actual sales of the product to customers, while buy-in and buy-out are not relevant terms in this context.

A Marketing Research Company That Specialises in Test Marketing Performs