Marketing experiments conducted in a natural setting are known as:
A) field experiments.
B) natural experiments.
C) environmental experiments.
D) laboratory experiments.

Question

Quizplus · Accepted Answer

Field experiments are conducted in a natural setting or real-world environment where the variables are manipulated and controlled to test hypotheses. This type of experiment is commonly used in marketing research to study consumer behavior, pricing strategies, and advertising campaigns, among other things. Natural experiments, on the other hand, occur when the variables of interest are naturally occurring and cannot be manipulated by the researcher. Environmental experiments refer to experiments conducted in an artificial or controlled environment, such as a laboratory.

Marketing Experiments Conducted in a Natural Setting Are Known As