Typically, the longer it takes a decision-maker to choose between two alternatives, the more the two alternatives differ in terms of preference.

Name: Typically, the longer it takes a decision-maker to choose between two alternatives, the more the two alternatives differ in terms of preference.
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Question

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Typically, the longer it takes a decision-maker to choose between two alternatives, the more similar in attractiveness or preference the two alternatives are, indicating a harder decision-making process.

Typically, the Longer It Takes a Decision-Maker to Choose Between