When a respondent tells an interviewer that his annual income last year was $40 000 (because he is embarrassed to admit that it was $20 000), it is an example of:
A) nonresponse error.
B) auspices bias.
C) extremity bias.
D) social desirability bias.

Question

Quizplus · Accepted Answer

The respondent's reluctance to report the true figure due to social pressures demonstrates social desirability bias.

When a Respondent Tells an Interviewer That His Annual Income