A telephone interviewer calls a Netflix subscriber and asks him or her to view a new show at a certain time. An appointment is made to interview the respondent shortly after the show is aired. This is an example of a(n):
A) virtual survey.
B) drop-in method.
C) mixed-mode survey.
D) internet survey.

Question

Quizplus · Accepted Answer

This is an example of a mixed-mode survey as it combines two modes of data collection - telephone interview and appointment for an after-show interview.

A Telephone Interviewer Calls a Netflix Subscriber and Asks Him