Secondary data may be acquired for the sole purpose of enhancing a customer database.

Question

Quizplus · Accepted Answer

Secondary data, which refers to data that has been collected by others and is available for use, can be used to supplement and refine customer databases. This can include information such as demographics, online behavior, purchasing history, and more. By incorporating this data into existing customer data, businesses can gain a better understanding of their customers and tailor marketing efforts accordingly.

Secondary Data May Be Acquired for the Sole Purpose of Enhancing