A credit card company wishing to know their valuable customers is an example of customer discovery.

Question

Quizplus · Accepted Answer

Customer discovery is the process of identifying the needs and preferences of potential customers in order to create products or services that meet their needs. In this case, the credit card company is attempting to identify their most valuable customers in order to better serve them and potentially create loyalty programs or incentives to maintain their business.

A Credit Card Company Wishing to Know Their Valuable Customers