Which of the following is an adaption of the market basket analysis to detect common order of pattern for set of purchases?
A) Sequence discovery
B) Customer discovery
C) Customer network
D) Database marketing

Question

Quizplus · Accepted Answer

Sequence discovery is an adaptation of market basket analysis that is used to detect common patterns in the sequence of purchases made by customers. It helps to identify frequently occurring sequences of items in a transactional dataset and is commonly used in recommendation systems for suggesting additional items to customers based on their purchasing history. Customer discovery, customer network, and database marketing are not direct adaptations of market basket analysis to detect patterns in order sequences.

Which of the Following Is an Adaption of the Market