Concept testing is a frequent reason to conduct qualitative research.

Name: Concept testing is a frequent reason to conduct qualitative research.
Brand: Quizplus
Rating: 4.9 (40 reviews)

Question

Quizplus · Accepted Answer

Concept testing is a common reason to conduct qualitative research as it allows for in-depth exploration and feedback on new ideas or products before they are fully developed or launched. Qualitative methods such as focus groups and in-depth interviews are often used to gather insights and reactions from potential customers or users.

Concept Testing Is a Frequent Reason to Conduct Qualitative Research