Which type of research approach would be most appropriate for a fast-food chain wishing to understand the fast-food culture in its stores?
A) Grounded theory
B) Ethnography
C) Case study
D) Phenomenology

Question

Quizplus · Accepted Answer

Ethnography involves observing and understanding the culture and behavior of a group of people, which would be the most appropriate research approach for a fast-food chain wanting to gain insights into the fast-food culture in its stores. Ethnography allows researchers to observe and interact with participants in their natural setting, providing a deeper understanding of their behaviors, values, and beliefs. This approach would enable the fast-food chain to make more informed decisions about its products and services, ultimately enhancing the customer experience.

Which Type of Research Approach Would Be Most Appropriate for a Fast-Food