In a focus group discussion, the group produces a wider range of information than would be possible if each member provided information by him- or herself. This is called:
A) Serendipity
B) Specialisation
C) Synergy
D) Spontaneity

Question

Quizplus · Accepted Answer

Synergy refers to the way in which the interaction between members of a group results in a more productive output than if each individual had provided information independently. The group sharing ideas and thoughts encourages an increase in productivity and creativity, which is often not possible when working alone.

In a Focus Group Discussion, the Group Produces a Wider