A new chocolate company wishes to test the brand name. Which one of the following projective techniques would be most feasible for brand name decision?

Question

Quizplus · Accepted Answer

Word association is the most feasible projective technique for brand name decision as it allows respondents to associate different words with the brand name, giving an insight into the perceptions and sentiments evoked by the name. This can help the company make an informed decision about the brand name that is most likely to resonate with the target audience.

A New Chocolate Company Wishes to Test the Brand Name