The value of marketing research depends upon nature of the managerial decisions to be made.

Question

Quizplus · Accepted Answer

The value of marketing research can vary depending on the nature of the managerial decisions that need to be made. If the decisions are strategic or high-stakes, then the value of the insights gained from marketing research is likely to be higher. Conversely, if the decisions are routine or low-stakes, then marketing research may not be as valuable.

The Value of Marketing Research Depends Upon Nature of the Managerial