The function that links customers, consumers, and public to the marketer through information that identified and defines market opportunities is called:

Question

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Marketing research is a systematic process of gathering and analyzing information that is used to identify and define marketing opportunities, as well as to solve marketing problems. It helps link customers, consumers, and the public to the marketer by providing valuable insights into their needs, wants, and behavior. Applied and basic research are related to scientific inquiry and knowledge generation but are not specifically focused on marketing. Subjective research is not a recognized term in the field of research.

The Function That Links Customers, Consumers, and Public to the Marketer