Whenever faced with a difficult customer,the owner of the shoe store remembered what the original store founder,his grandfather,had done in similar situations and did the same.In other words,the grandson based his decision on the deontological ethical theory.

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This is describing the casuist ethical theory,which is a theory that compares a current ethical dilemma with examples of similar ethical dilemmas and their outcomes.

Whenever Faced with a Difficult Customer,the Owner of the Shoe