One key to success of a cause-related marketing campaign is transparency.That is,the company should clearly state how the money is raised and how much will be going to the charity or other cause.

Question

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Transparency is crucial in cause-related marketing campaigns to build trust and credibility with consumers. Clearly stating how the money is raised and how much will be going to the charity or cause helps to ensure that consumers understand the impact of their purchase and feel confident that their money is making a difference.

One Key to Success of a Cause-Related Marketing Campaign Is