A(n)_____ is a defined group that managers feel is most likely to buy a firm's product.
A) target market
B) buying center
C) aggregated unit
D) consumer cluster
E) demographic sample

Question

Quizplus · Accepted Answer

A target market is a specific group of consumers that a company believes will be the most interested in its product or service. This group is defined based on factors such as demographics, psychographics, and behavioral characteristics. A target market is the foundation of any successful marketing strategy, as it helps companies focus their efforts and resources on the customers who are most likely to buy their product.

A(n)_____ Is a Defined Group That Managers Feel Is Most