Global marketing standardization presumes that the markets throughout the world are becoming more alike.

Question

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Global marketing standardization seeks to apply standardized marketing strategies across various countries or regions. This approach presupposes that there is a homogenization of consumer preferences, cultures, and economies across the world. Therefore, it assumes that markets are becoming more alike, making it easier to sell similar products or services with the same marketing mix in different countries.

Global Marketing Standardization Presumes That the Markets Throughout the World