Global marketing standardization:
A) is becoming less popular with the large multinationals
B) encourages product,packaging,and advertising variations for each nation or local market
C) actually raises production costs
D) presumes markets throughout the world are becoming more alike
E) is more popular with consumer products than with industrial goods

Question

Quizplus · Accepted Answer

With a global marketing standardization approach,a firm produces standardized products to be sold the same way worldwide.This approach assumes all customers have the same needs and wants.

Global Marketing Standardization